Sreedhar Pillai: Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

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"As a blogger who can't tell a Panda from a Penguin, at least the ones prowling on the web, I decided to investigate when I noticed changes in the Google search results of my posts and was told I might be the victim of the pair of these lovely creatures. Happily, I also noticed significant increase in visits to my blog from Google. As they were intended to maul the mal-practitioners of SEO badly enough to ensure a cleanup of the ecosystem of the Web, Google must have chosen, names like Panda and Penguin for its ferocious algorithms, w...Sreedhar Pillai: Have Google's Panda and Penguin Replaced SEO With Social, PR and Content, or a New Type of Savvy Marketing?

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Reputation marketing - Wikipedia, the free encyclopedia

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"Reputation marketing From Wikipedia, the free encyclopedia The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites." Tags: reputation marketing seo help marke...Reputation marketing - Wikipedia, the free encyclopedia

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Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen

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"The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms o...Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen

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4 Ways to Manage Online Reviews

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"Research shows that online reviews strongly influence buying behavior, with nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review. That makes review websites such as Yelp, Google Places, and Citysearch online archives of consumer opinions on how a business compares to similar shops." Tags: reputation marketing seo help...4 Ways to Manage Online Reviews

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